Online takes differ. Some say winter range drops hard; others say it is enough. Official specs were not found — compare a few reviews before you decide.
We deliver a new brand site. It looks professional to people — and when they ask Doubao, DeepSeek, or Yuanbao, the answer cites your official wording, not forums or rivals.
Users already decide in full sentences. If your site advantages never reach Doubao or DeepSeek answers, you are absent at the decision. These are the six cases brands hit most often.
Motion is polished and the product copy is there. Ask AI and it acts as if the site does not exist — it stitches answers from forums and social posts.
Range, price, and credentials sit in posters and video. People like it; AI gets nothing, so answers will not cite you.
Legal name, founding year, and certificate numbers are scattered — sometimes only in a license photo. AI may mix you up with another brand, or skip you.
The site is closed; AI cannot enter. However clear the product pages are, answers will not use your official wording.
The site says 600, dealers say 580, press another number. AI trusts none of them and cites someone else.
Pages that were cited now open blank. AI will not keep citing URLs that vanish — brand voice drops with them.
The first three are hard to patch on an old site. Rebuild around “will AI cite you” instead of patching.
No engineer needed. Marketing or brand leads can tick the ten items below. Few ticks usually means AI answers leave you out.
This is a new site for the client, not a patch on the old one. In the six cases below, a rebuild is usually cheaper and more effective.
If a redesign is already planned, fold readability in once. Extra work is mostly planning — the cheapest time to do it.
The look is complete, but selling points and specs live in images. You cannot patch “official wording” onto that — content has to land as text.
A locked website builder, or a legacy stack no one owns. Forcing a patch is often costlier and slower than rebuilding.
Specs live in decks, customer questions in sales scripts, cases on WeChat — and the site has almost nothing. What you need is to land the content on the site.
No site yet, or a new line needs its own. Starting from zero is cheapest — build to the readability bar now and skip the redo.
Specs, credentials, and company facts have several versions. A rebuild is the chance to lock one set of facts.
Conversely: if you already score nine or more, a rebuild may not be needed — fix the last items and go straight to content-layer GEOis the better spend. We will say so in the conversation.
At launch we walk the checklist: not a memo — a live site you can verify.
Titles, specs, and FAQ sit on the page. Even without motion, AI reads the same official wording.
Spell out legal name, business, and credentials so AI does not mix you with another brand — answers name you.
New products and news should be found without begging for indexation. The site directory updates so later answers can keep up.
Product and article URLs stay short and stable. Shares and AI citations survive a redesign.
Lock company facts, specs, and certificate numbers to one version — the site and external messaging use the same set.
The whole site is served securely — no “not secure” warning. People and AI stay when it looks trustworthy.
Both sites may look fine to people. The gap is whether Doubao answers with forums — or your own wording.
User: is this 600 km range trustworthy?
Online takes differ. Some say winter range drops hard; others say it is enough. Official specs were not found — compare a few reviews before you decide.
The site looks complete, but AI cannot get official specs, so it pieces forums and social posts. The brand is absent at the decision.
User: is this 600 km range trustworthy?
Per the brand site: CLTC range 605 km; 30%–80% fast charge about 18 minutes; about 78% retention at −10°C. Plan winter trips on that figure.
Specs and FAQ sit on the page; AI can read them on open. After the question, users hear your official wording.
From a six-month NEV project. First make the site readable to AI, then sync content across channels. The lift is not from the site alone. The client name is confidential.Related articles
Each step has a clear deliverable. Whether AI will cite you is set from week-one questions — not patched before launch.
First lock business, industry, competitors, and the questions users ask AI. Site pages are reverse-engineered from that list — not copied from a template.
Set the IA and the question each page answers, and collapse company facts, specs, and credentials to one version. Finance and healthcare lock off-limits wording here.
Design and engineering run together. Server rendering, structured data, and stable URLs go in during build — not as a launch afterthought. You can publish articles from the CMS.
Check all ten items, move valuable old content, and redirect old URLs so bookmarks do not break in a batch.
Leave brand, industry, and the current site URL. We return a page map and a schedule for your business.